field note 001 byron center, mi · 2026
a learning design consultancy

learning that
changes what
people do.

Most training changes nothing. I design the kind that does. I'm Emily Green. Strategy, media, and behavioral science, all in one place. The whole caboodle.

see my work
trusted by fortune 500 8+ enterprise teams
strategy· media· behavioral science· it's the whole caboodle· strategy· media· behavioral science· it's the whole caboodle·
chapter i · approach

the whole caboodle.

Where strategy, media, and behavioral science converge. Three methods, applied in order, borrowed from anthropology, behavioral science, and editorial media. Not from the LMS vendor catalog.

ethnographic research

I observe what people actually do before I design anything.

Before a single storyboard, I study what people actually do in their workplace context. This anthropological approach ensures training addresses real behavior, not assumptions. I watch. I listen. I ask the uncomfortable questions.

  • contextual inquiry · stakeholder interviews · artifact analysis
  • global & compliance: localization, wcag, regulatory standards
  • curriculum architecture: outcome-driven learning paths
behavioral strategy

I design for behavior change. Then I measure it.

Action Mapping for design. A layered Kirkpatrick-Phillips evaluation model for measurement, from learner reaction all the way to demonstrated ROI for the business. Nudges, motivation design, habit loops, AI integration. The thinking is the job.

  • action mapping · kirkpatrick-phillips · choice architecture
  • measurement instrumented before launch, not after
  • ai as a field tool, never as a substitution
creative media

Scalable learning systems, not one-off decks.

Interaction design, video, motion graphics, visual storytelling. Design systems and media libraries and interactive experiences. Every asset is built to evolve with your organization, so the training investment future-proofs itself.

  • remotion · three.js · storyline · rise · editorial web
  • single source of truth asset systems
  • accessibility and retention measured, not assumed
how every engagement unfolds

five phases. one thesis.

  1. 01

    discover

    Uncover the real business problem and audience needs.

  2. 02

    analyze

    Map critical actions to measurable outcomes.

  3. 03

    design

    Craft practice-first experiences, not slide decks.

  4. 04

    build

    Develop and iterate with rapid prototyping.

  5. 05

    measure

    Prove behavior change, not just completion.

design meets measurement

design with action mapping.
measure with kirkpatrick.

Every engagement ladders up through the same four rungs. The business goal lines up with the Kirkpatrick level, and a real client proves the row.

01

business goal

What outcome must change?

proves
L4

results

Did it matter?

02

critical actions

What must people do differently?

tracks
L3

behavior

Are they doing it?

03

practice activities

How do they rehearse it?

reveals
L2

learning

Did they learn it?

04

essential info

What's the minimum to act?

drives
L1

reaction

Did they like it?

most training measures completion. I measure change.

testimonial · max upp · apple designer, environment and supply chain innovation
“Emily has been an asset to our team, contributing significantly to several short and long-term projects. She has an eye for detail and a unique ability to tailor educational materials to the needs of diverse audiences.”
max upp · apple · 2026
chapter ii · selected work

engagements.
filed and catalogued.

Learning experiences that drive measurable behavioral change, and the artifacts to prove it. A featured self-initiated project, then five client dossiers.

featured project self-initiated research · 2026

the people's professors.

I had a thesis about TikTok and learning design. So I built the proof. A capstone project using graphic design and custom code to deliver a one-of-a-kind learning experience.

view project
ENG-GITLAB 2 months · nl · de · fr
gitlab · works council compliance interactive decision tools · LMS-embedded html

works council training delivered in 2 months.

Interactive decision tools and contact guides for Netherlands, Germany, and France. HTML-based learning components embedded in the LMS with localized content for each region.

3/ european markets, one unified compliance system
ENG-INTUIT 10,000+ employees
intuit · career growth ai recommendations + structured learning paths

ai-powered career growth for 10k+ employees.

A comprehensive career growth program integrating AI recommendations with structured learning paths, helping employees navigate their professional development journey.

3x increase in internal mobility applications
ENG-APPLE 251 companies · 31 countries
apple · supplier code of conduct ethical, environmental, innovation standards

supplier training across 251 companies, 31 countries.

A global training program for Apple's supplier network covering ethical standards, environmental compliance, and innovation requirements. Built to translate, measure, and scale.

95% completion across 251 suppliers
ENG-TMOBILE corporate legal
t-mobile · legal affairs branching simulation · regulatory clarity

legal training that cut inquiries 40%.

Interactive legal compliance training for T-Mobile's corporate teams. Regulatory requirements translated into clear, actionable scenarios practiced as branching simulations.

40% reduction in legal inquiries post-rollout
ENG-TRUST20 5 weeks · multi-state · read →
trust20 · gordon food services scenario-based · multi-state accreditation

accredited alcohol server training in 5 weeks.

Scalable, scenario-based alcohol server training meeting multi-state accreditation requirements for Gordon Food Services within a five-week timeline.

50+ state-accredited program launching across the u.s.
more on the way · view full resume
chapter iii · caboodle labs

where behavior design meets ai experimentation.

Personal projects, prototypes, and proofs-of-concept. Each one exploring whether AI can solve a real L&D workflow problem, not just build features.

ai prototype · workflow

inline stakeholder review system

A feedback workspace built directly into a client landing page. Pins, color-coded reviewers, a slide-out panel grouping comments by section with resolve tracking. No email threads. No annotated screenshots.

claude code · vibe coding
ai prototype · feedback design

emotion-aware feedback system

Exploring how learner emotional state can inform the type, tone, and timing of feedback. Self-reported check-ins plus adaptive response patterns, so feedback lands, not just lands accurately.

adaptive ux · emotion detection
ai prototype · systems thinking

content ops dashboard

An entire content operations stack automated with Claude Code. Daily briefs, Canva carousel generation, research pipelines, analytics reports. Every piece maps to a problem learning designers face daily.

claude code · mcp · canva
ai prototype · programmatic media

programmatic video & content automation

Remotion templates plus MCP-driven Canva generation. Template to published content with no manual design work. Testing whether programmatic media can replace one-off production for L&D teams.

remotion · mcp · canva
ai prototype · microlearning

context-aware microlearning

Pick a work scenario, receive a contextually relevant micro-intervention. The right nudge at the right moment, not just shorter content. The 2026 evolution of microlearning.

moment-of-need · behavioral nudges
Emily Green, founder of Caboodle Design
subject · emily green · founder
chapter iv · about emily

14+ years in learning design.
one stubborn conviction: training is the last resort, not the first.

I'm Emily Green. A certified Google UX professional and learning experience designer with over a decade of experience in graphic, instructional, and visual design leadership. I create visually engaging and interactive learning experiences for public and private organizations.

Before I design anything, I study how people actually behave at work. I watch. I listen. I ask the uncomfortable questions. Because the gap between what we trained them to do and what they actually do is where the real design challenge lives.

I started Caboodle Design because I was tired of seeing organizations pour resources into training that checked a box but never changed a behavior. My work sits at the intersection of behavioral science, media production, and instructional strategy. It's the whole caboodle.

years in l&d
14+
fortune 500 clients
8+
avg completion
95%
countries reached
31+
based
byron center, michigan
education
m.s. instructional design & technology, full sail · salutatorian, 2026
premier clients
apple · airbnb · gitlab · johnson & johnson · t-mobile · intuit
methods
action mapping · kirkpatrick · ethnography · behavioral design
speaking · 2026
  • teacher's toolbox full sail university · with dr. colleen cleveland
  • mighty meetup maestro · the people's professors
  • human by design tcc 2026 worldwide online conference · april 2026
  • building bridges aect international convention · november 2026
next field note

ready to create
learning that actually
changes behavior?

Send the shape of the problem. I'll send back whether training is actually the answer, and what might work better if it isn't.

start a conversation